Elaris Creative Works launches FIMA Studio for photography and visual content in Malaysia

Elaris Creative Works is building FIMA Studio as a photography brand for weddings, events and creative projects in Malaysia. The move expands the company’s creative production offering and draws on founder Muhammad Nur Fikri Bin Kamaludin’s background in filmmaking, video and media production.

Why it matters: - Elaris Creative Works is expanding beyond general creative work into a more focused photography and visual content business. - FIMA Studio is positioned to serve weddings, events, personal occasions and other creative projects across Malaysia. - The expansion ties photography services to professional filmmaking and media production experience, which can strengthen creative output for clients.

What happened: - Elaris Creative Works is developing FIMA Studio as a dedicated photography brand in Malaysia. - The brand sits under Elaris Creative Works and is part of the company’s wider creative production and visual content plans. - Malaysian filmmaker and creative professional Muhammad Nur Fikri Bin Kamaludin is leading the effort. - The business focus includes photography, video production and visual content services for individuals, organisations and businesses.

The details: - FIMA Studio is being built to cover wedding photography, event photography, personal photography and other creative assignments. - Muhammad Nur Fikri Bin Kamaludin’s background includes filmmaking, camera production, video editing, photography and corporate media. - His early work included serving as Assistant Camera on the short film Dengar Bangsat, connected to BMW Shorties. - He later worked on Halfway Down, a short film produced for the My Mind on Film (MMOF) Youth Mental Health Film Festival. - Halfway Down won the Grand Prize in the Malaysian Young Adult category. - The project received RM10,000 in prize money and RM30,000 in production funding to develop a mental-health public service announcement for screening at Golden Screen Cinemas. - Fikri studied Film and Video at Akademi Seni Budaya dan Warisan Kebangsaan (ASWARA). - His professional work has included camera operation, video production, editing, event documentation and media production management. - He has also served as Head of Media Production. - In 2026, Fikri worked as a Videographer and Video Editor with the Prime Minister's Department in Putrajaya. - That role included video coverage, video editing and live production for corporate communications and official programme documentation.

Between the lines: - Elaris Creative Works is using Fikri’s production background as a credibility layer for a client-facing photography brand. - The move suggests a shift from broad creative services toward a more marketable, service-specific offering. - The company is also signaling an effort to build a portfolio that blends technical production with visual storytelling.

What's next: - Elaris Creative Works says it aims to keep growing its portfolio across photography, video production and creative visual content. - FIMA Studio is expected to continue developing as the company’s photography arm for Malaysia-based clients. - The business will continue drawing on Fikri’s experience in filmmaking and professional media production as it expands.