Momcozy wins best wearable breast pump at Motherhood Choice Awards

By AI, Created 5:11 PM UTC, June 03, 2026, /AGP/ – Momcozy was named Best Wearable Breast Pump at the Motherhood Choice Awards 2026 in Kuala Lumpur, a recognition that highlights rising demand for hands-free breastfeeding tools. The award underscores how wearable pumps are becoming a key part of maternal care as parents look for more flexible support at home, work and on the go.

Why it matters: - The award signals continued demand across Southeast Asia for hands-free breastfeeding products that fit into work, travel and family life. - Wearable breast pumps are becoming one of the fastest-growing categories in maternal and baby care as mothers look for more flexibility without giving up breastfeeding goals. - The recognition also strengthens Momcozy’s position in a market where trust, convenience and practical design drive purchases.

What happened: - Momcozy won Best Wearable Breast Pump at the Motherhood Choice Awards 2026. - The award was presented at the Motherhood Choice Awards 2026 Gala Dinner at Le Méridien Petaling Jaya on 28 May 2026. - The company was recognized for excellence, innovation and consumer trust in parenting and family care.

The details: - Momcozy said its “Moms First” approach centers product design on mothers’ real-world needs and challenges. - The brand develops products for pregnancy, postpartum recovery, breastfeeding and early parenthood. - Momcozy works with International Board Certified Lactation Consultants, maternal and child health professionals, healthcare practitioners, parenting educators, product engineers and academic researchers. - The company also collaborates with healthcare institutions, research organizations and universities to inform product development. - Ellen Zhou, APAC Marketing Director at Momcozy, said the award recognizes the brand’s mission to make motherhood easier through innovation. - Zhou said the award reflects the trust families place in Momcozy and motivates the company to keep supporting mothers at every stage of parenthood. - Momcozy now sells beyond wearable breast pumps and includes nursing essentials, postpartum recovery products, baby feeding solutions, baby care products and family wellness innovations. - Families in Southeast Asia can buy Momcozy products through the company’s website, official stores on Shopee, Lazada and TikTok Shop, and selected maternity, baby specialty and retail outlets.

Between the lines: - The award fits a broader shift in maternal care toward products that reduce friction for parents managing multiple responsibilities. - Momcozy is positioning itself less as a single-product brand and more as a full maternity and baby care ecosystem. - Its emphasis on expert collaboration and consumer feedback suggests the company is leaning on both credibility and usability to compete. - The brand says it has reached more than 5 million mothers across 80 countries since its founding in 2018. - Momcozy describes itself as the Global No.1 Wearable Breast Pump brand, based on global market share of wearable breast pumps in Grand View Research 2024.

What’s next: - Momcozy said it will continue advancing innovation and working with experts as awareness grows around maternal wellness, breastfeeding support and postpartum care in Southeast Asia. - The company is likely to keep expanding access through online marketplaces and retail channels across the region. - Continued growth in wearable pumps could push more brands to compete on comfort, portability and real-world support rather than only technical features.

The bottom line: - Momcozy’s award win reinforces how quickly wearable breast pumps have moved from niche product to mainstream parenting tool.